culture-凯发天生赢家一触即发

vision

striving to become the world famous multinational enterprise

goal

inheritance and innovation<

transformation and upgrading

responsibility

sustainable development

transformation policy

revitalizing the stock, controlling increment

adjusting the structure, improving efficiency

mission

we are an industrial pioneer

redefine a new business mode by developing industry

management policy

high-quality, high-efficiency, low-consumption, safety, environmental protection

values

deliver value for customers

create welfares for the employees

create more benefits for the society

culture

struggle responsibility

enterprise spirit

pursuing the excellence, break the limit

innovating and developing, fulfilling responsibilities

operation philosophy

inheriting and innovating, moving forward with wisdom

code of conduct

being an enterprise having ideal, ambition, foundation and feelings

being an enterprise emphasizing loyalty, rules, learning and cooperation

enterprise cultural construction goal

stimulating creativities of employees

enhancing the cohesion of enterprise

improving the soft power of enterprise

five strategic actions

have a firm and indomitable perseverance

inclusive and shared character

must have the faith to open up innovation

the spirit of responsibility

the prerequisite for an enterprise management

stabilizing the production and management, controlling systematic risks

talents

establishing more magnetic talent environment

creating more energetic talent group

strategy

enhancing the application of “digital dare”

creating a vertical e-commerce landing service platform covering the whole industry chain

promoting the innovation mode “internet manufacturing service”